Experts' opinion
We solved service problems — poor quality of the answers, lack of experts's answers and plenty of flood. Now companies' officials is responding on Otvet
We talked to small business officials, freelancers, creative people, large companies’ SMM specialists
Expert's answer with link to the source causes more negative feedback, than same answer without link
Research
Insight
There is no high-minded discussions culture on Otvety
Our brand should be everywhere
Business profit
Majority companies think that their company’s presence give them only brand promotion. However some of them expect to increase number of orders, fix problems with SEO and track coverage with Otvety’s help.
Users' profit
Users will get higher quality of responses, because industryexperts' answer questions
Any company can signs up on Otvety and confirm expertise in their area
Brand page
Company’s expert see posts coverage and analyze their communication with readership
Statistic
In addition to category setup, expert can setup question results according to keywords. It helped to increase expert's engagement, because they weren’t so interested in questions in common categories
Expert sets categories they ready to answer (from the list of about 30 categories)
Uploading images, expert can see how cover looks like on mobile and large screen and makes sure that everything looks correct
Every expert's page linked with company's page. It allows to divide responsibilities between experts ( everyone in charge of one category). Besides that users glad to see human instead of depersonalized logotype
Expert's page
Question results setup
Branding setup
