Uchi for pupils

There was only a mobile-site and web version, but the large percentage of pupils use mobile-site version, so the company needs to develop native apps for iOS and Android.

Purpose

To transfer mobile web audition to the app

To boost retention and increase number of solved tasks per pupil

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The app is designed for students in grades 1-4 to improve their knowledge in school subjects, develop new skills, participate in marathons and contests and chat with classmates.

IOS | Android, 2020-2021

To boost CR to the subscribtion

3

Solution that boost subscription CR

Web-like user flow

I cut off the long way to task solving — set carousel with new tasks on main screen and on subject's screen. It impacted positively on users' retention

Doing tasks — core activity within Uchi, so I should be attentive to remain user patterns. First, I copied user flow as it was on the Uchi web to help users to onboard to new app.

I put entry point to the next available task to the stories-like carousel on the main screen. It helps shorten core user flow. Instead of 4 steps the way to the main action takes only 1!

Updated user flow

Results

App retention are higher than web version retention, despite cutted functional

Pupils solve more tasks in app in comparison to web, so the limit of free tasks is solved faster

The conversion to paid subscribtion was boosted

4 steps to the core action — practicing tasks

6 steps to the subscription entry point

1 step to the core action

3 steps to the subscription entry point

There are 10 free lessons every day, after them pupil see offer to get subscribtion