Vse apteki
The service helps to find any medicines with best price, to order the required number and combinations of drugs and pick up your order in a pharmacy convenient for you.
Responsive Web | IOS |Android 2018-2019
Customers can opt out of idea to order if they can't find chat or feedback button on the site
Insights from interviews
Job stories
It is more convenient to look for some categories of goods through the catalogue, for example the cosmetic
Some respondents need pharmacist's help for drug selection, because they may not have perscription
Customers don't understand that our service is a marketplace
Customers don't understand they need to book a medicine in a pharmacy. They use site as a price comparison service.
When I go from the doctor with a perscription, I want to buy all from my list at one place, instead of walking around. So I can save my time and energy.
When my medicine finishes, I want to know where I can buy new one with fare price, so I can save money
When I visit site for interesting offer, I want to know if I can buy something useful there, so I can reduce the number of pharmacy visits.
When my medicine finishes, I want to know where I can buy new one with fare price, so I can save money
When I visit site for interesting offer, I want to know if I can buy something useful there, so I can reduce the number of pharmacy visits.
Customers usually forget "the effective medicine, that helped me a lot las time"
UX
I conducted in-depths interviews and UX tests, created CJM and made decisions based on metrics and A/B testing.
The search has become bigger and more noticeable. Also I added obvious button. Users have started to use search more often, as a result they added items to cart more frequently.
I refined the search experience
I added information block in the right side of the screen, which informed that any remedy need to be picked up from physical pharmacy and also provide information about available time to collect. Conversion to the next screen has increased by 44% in comparison with previous version
Add information that service is aggregator
Customers used to balance between map and list state on the screen. I combined two state to simplify that stage.
Our service set on the first place such offers that more suitable in number of parameters (price, location, pick up time etc) . There are customers, who seldom buy very expensive remedy in advance, so affordable price is most important for them. I added widget "Best price N", which navigate to the best offer in your city by click.
Our service set on the first place such offers that more suitable in number of parameters (price, location, pick up time etc) . There are customers, who seldom buy very expensive remedy in advance, so affordable price is most important for them. I added widget "Best price N", which navigate to the best offer in your city by click.
Map was updated
I added the functional of search not only via medicine name, but also with active ingredient and moreover via dedicated categories or decease. For example "remedy against flu" or "Hair masks"
Because service aggregates offers from different source, customers faced with strong price distortion between price in cart and final price. It happened when customer adds several items to cart and service shows the best offer from pharmacy where all of items available. It may be more expensive that buy items separately. As a result we just hide total amount till screen when customer chose the pharmacy to pick up. Conversion has increased by 5%.
We moved registration screen between steps when user complete order. Conversion to the next screen has increased from 30% by 50%, as well as conversion to repeated orders.
It is easier to complete order when you signed up, because service keep all required field filled.
It is easier to complete order when you signed up, because service keep all required field filled.
Fast registration
It happens that is difficult to recall, what remedy was so effective against flu last time. So I added "My orders" page to help customers find their previous orders and repeat them if needed.
My orders
Despite the fact, that choosing a medicine is not a typical pattern, there are remedy categories which easier to chose through catalogue. For example cosmetic, childcare items, SPF, supplements etc
The catalogue was added
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We found out that customers need new form of layout.
I created block with diseases group, it should help select medicine yourself. Also I change the basic navigation — it becomes easier to chose between different release forms, dosages and packs, because customer don't leave page to open other option.In addition to it, I changed several block position according to heat map.
I created block with diseases group, it should help select medicine yourself. Also I change the basic navigation — it becomes easier to chose between different release forms, dosages and packs, because customer don't leave page to open other option.In addition to it, I changed several block position according to heat map.
I updated product page
Native apps are more suitable for customers in comparison with web version.By now, apps already have kept up web version in relation to number of orders and they continue to grow.
Native apps were developed
Annual GMV growth
Results
