Uchi · iOS & Android · 2021

Uchi for
pupils

Native apps for primary school pupils to practice subjects, build habits and discover the next task faster.

Explore the case ↓
Uchi home screen
Context & purpose

A new home for
everyday learning

Uchi was available on desktop and mobile web. With a large share of pupils already using the mobile site, the next step was to create native iOS and Android apps for grades 1–4.

01Move mobile web users to the app

02Improve retention and tasks solved per pupil

03Increase conversion to a paid subscription

The core experience

A shorter path
to the next task

Solving tasks is the core activity in Uchi. I first preserved the familiar web flow, then brought the next available task directly to the home screen.

Web-like user flow

All subjects screenSubject screenTopic screenLesson screenPractice screenSuccess screenDaily limit screenSubscription screenCut off user flow
4 stepsto the core action — practicing tasks
6 stepsto the subscription entry point
The design decision

Put the next task
within reach

I added a stories-like carousel with new tasks to the home and subject screens. Pupils could open the next available task immediately, without going through the full subject hierarchy.

Updated user flow

Home screenPractice screenSuccess screenDaily limit screenSubscription screenCut off phone flowCut off screens
1 stepto the core action
3 stepsto the subscription entry point
Results

Purchase conversion increased significantly.

01 / Retention

Pupils came back

App retention was higher than on the web, despite the app having fewer features.

02 / Engagement

More tasks solved

Pupils reached the core flow sooner, solved more tasks and used their daily free limit faster.

03 / Conversion

More subscriptions

Reaching the free limit sooner brought pupils to the paid offer faster and increased subscription conversion.